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Course Overview

The Master of Business Administration with a specialism in Business Analytics programme empowers students with advanced skills to confront the complexities of digital transformation. The programme focuses on making data-driven decisions to solve business problems through analytics tools and techniques.

Achievement

Demand for MBA talent is strongest in Asia Pacific

Curriculum

• Year 1, Semester 1 (YR1 SEM1):
  • Leadership & Management
  • Strategic Business Management
  • Introduction to Business Analytics
  • Global Business Environment
  • Data Analytics & Business Intelligence
• Year 1, Semester 2 (YR1 SEM2):
  • Marketing Analytics & Customer Insights
  • Business Innovation & Design Thinking
  • Data Visualization
  • Business Process Management
• Year 2, Semester 1 (YR2 SEM1):
  • Advanced Business Analytics
  • Digital Strategy & Leadership
  • Dissertation
  • Final Project

Entry Requirements

• Bachelor’s degree in related fields with a minimum CGPA of 2.50, or its equivalent qualification as accepted by the Senate.
• Bachelor’s degree in related fields with a minimum CGPA of 2.00 and not meeting a CGPA of 2.50 can be accepted, subject to a rigorous internal assessment.
• Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and with relevant working experience, subject to a rigorous internal assessment.
• Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and without relevant working experience, subject to passing pre-requisite courses.

English Requirements

• International Students = Band 6.0 in IELTS

Career Prospects

Graduates of this programme can pursue careers as:

• Analytics & Reporting Manager
• Business Development Manager
• Business Consultant
• Business Analytics Manager
• Decision Analytics Manager
• Chief Executive Officer (CEO)
• Business Intelligence Analyst
• Market Research Analyst
• Data Mining Expert
• Predictive Analyst