色狼社区

Course Overview

This programme is specifically designed to provide:

• A broad and extensive knowledge of international and intercultural communication.
• An overall understanding on how culture affects communication.
• The ability to conduct an interdisciplinary analysis of business communications in an international environment.

On successful completion of this programme, you will be able to:

• Develop skills to be employed in an advisory or practical managerial capacity in international communications.
• Manage business and corporate communication in multinational business environments.
• Demonstrate the personal and interpersonal competencies and knowledge are necessary to manage communications in differing & complex cultures.
• Understand behavioral science and marketing analytics' skills on tools and business intelligence applications allows to track user preferences and offer or direct that user to targeted content which is used to drive potential customers to specific products or advertisements leading to wider and larger market capture for sales.
• Interact effectively & responsibly with individuals and organisations in this context.
• Demonstrate ethical behaviour through appropriate communication in a international environment.
• Build perceptiveness, transparency and capability to communicate in a unfamiliar cultural context.
• Demonstrate creative and innovative approaches to solving communications problems and the development of new approaches to effective business communications.

The Master of Science in International Business Communication focuses on business and corporate communication in multinational business environments. The interface of communication is between corporate communication, language and management. This programme is ideal for executives, managers and professionals who wish to become effective communication managers in today’s complex global environment. Our programme provides students with the opportunity to study various aspects of business and corporate communication knowledge, theories, techniques, media technologies and skills. Career paths for MIBC graduates include corporate communications, marketing communications, management consulting, public relations and advertising in international business environments.

Achievement

APU-DMU Dual Degree Scheme

Curriculum

This programme comprises 10 coursework modules (including a Research Methodology module) and a project. The modules are designed to equip students with the knowledge, skills, techniques, and personal qualities to secure and prosper in appropriate employment or further research. Students will gain a comprehensive understanding of different approaches to communicating in an international business context and develop highly developed capabilities in relation to innovation and integration of ideas and concepts in business communications.

Pre-Requisite Modules
(For non-business students: Duration: 1 month (Full-time))

• Managing People
• Understanding Customers
• Managerial Finance
• Business Environment & Strategic Planning

Modules

• Technology, Culture and People: A Global Perspective
• Marketing and Sustainability in the Age of Globalisation
• Behavioural Science, Social Media and Marketing Analytics
• Communication Theory and Practice
• International Business Communications and Competencies
• Planning Business Communications Campaign
• New Media Industries and Technologies
• Statistical Decision Making
• Research Methodology
• Managing Crisis Communications
• Project

Project
You will be expected to conduct effective research in relation to International Business Communications for both academic and industry purposes. This will involve planning and conducting substantial and substantive individual research and analysis in an aspect of International Business. The research could lead to a significant project or the production of an academic paper, consultancy report, or case history related to an aspect of International Business Communications.

Entry Requirements

• Bachelor’s degree in related fields with a minimum CGPA of 2.50, or its equivalent qualification as accepted by the Senate.
• Bachelor’s degree in related fields with a minimum CGPA of 2.00 and not meeting a CGPA of 2.50 can be accepted, subject to a rigorous internal assessment.
• Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and with relevant working experience, subject to a rigorous internal assessment.
• Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and without relevant working experience, subject to passing pre-requisite courses.

English Requirements

International Students

• IELTS 6.0

Please note that under Ministry of Higher Education regulations, only students who have achieved the minimum requirement in the English language proficiency assessment as indicated above will be allowed to continue their studies in the main study programme. Students who do not have the required English language achievement may apply for a student visa on a conditional basis and are allowed to enrol in an English Language Certification programme at APU upon arrival in Malaysia and, subsequently, appear for the IELTS/TOEFL/PTE/MUET assessment.

Students who are unable to obtain the required level of English competency during the maximum 12-month period will not be allowed to pursue their studies in the main programme and will have to return to their home country.

Students from English-speaking countries and those with qualifications taught in English (previous Bachelor’s/Master’s degree taught in English) are exempted from English requirements. Applications for exemption must be accompanied by supporting documents.

Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by the Malaysian Qualifications Agency (MQA).

Career Prospects

• International Communication Manager
• International Relation Manager
• Event Manager
• Business Communication Advisor
• Intercultural Consultant
• Spokesperson
• PR & Communications Manager
• Global Marketing Manager
• International Development Manager
• Analytics & Reporting Manager
• Decision Analytics Manager
• Media Relations Manager
• Communications Specialist
• Sales & Marketing Manager