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Course Overview

This programme is designed for executives, professionals and leaders to prepare them for digital transformation, by:

• Applying innovation and technology in problem-solving-guided by Design Thinking ideals.
• Employing real-world coaching and providing an entrepreneurial outlook via our in-class and value-added activities.
• Participating in thought leadership sessions delivered by our academic staff and Industry partners.
• Learning and collaborating in a highly dynamic and interactive world-class environment.
• Future-proofing themselves and enabling them to lead digital transformation in organisations.

You may also refer to the list of PhD Titles available at our , in which you will be guided and mentored by our senior academicians in completing your PhD Research Paper.

The APU DBA prepares you to address the challenges within an increasingly Volatile, Uncertain, Complex and Ambiguous (VUCA) digitalised world.

The knowledge and experience gained via APU’s DBA will allow you to sharpen your skills and competencies in decision making, strategic thinking, and problem solving - be it for work or personal aspirations. The programme is also designed to enhance your research skills which can be applied to strategic formulation, policy formation and organisational risk assessment and mitigation plans.

The APU DBA programme has a unique digital emphasis and is a technology-infused leadership programme that focuses on future-proofing leaders in a highly volatile and uncertain future. The content of each module is carefully designed through collaboration with business and covers the following topics:

1. FinTech – developed through professional engagement with MyFin.

2. Economics - teaching & research content infused through consultation with professionals from the Economic & Social Research Council, UK (UKRI).

3. Digital Thinking - inclusion of professional talks/seminars/guest lectures by Startup Malaysia and other organisations, powered by Design Thinking principles.

4. Leadership - collaborative case studies from the Engineering Council UK (ECUK) via the Education & Skills Strategy Board of IMechE-UK.

5. Data Science - supported by software tools powered by SAS Institute Inc (USA).

6. Digital Business Transformation - content related to business with Analytics and Artificial Intelligence platforms driven by TIBCO, USA.

7. Marketing - research content in consultation with Marketing Research Society of Malaysia (MRSM).

The Malaysian Institute of Accountants (MIA) has endorsed APU DBA to enhance and progress existing business knowledge, gaining perspective of contemporary business issues, future trends, and complex problems that require analytical skills to solve.

Under a strategic collaboration with the Chartered Management Institute, UK, you have the exciting opportunity of enrolling for the exclusive APU-CMI Dual Certi?cation by adding a separate CMI quali?cation to your APU quali?cation, you are really on the road to success to be truly recognised globally as a Professional Manager.

Achievement

The APU DBA programme stands out with its unique digital emphasis, serving as a technology-infused leadership programme designed to future-proof leaders in an increasingly volatile and uncertain environment. Each module's content is meticulously crafted through collaboration with industry experts and covers the following key areas:

1. FinTech - Developed through professional engagement with MyFin.
2. Economics - Teaching and research content infused through consultation with professionals from the Economic & Social Research Council, UK (UKRI).
3. Digital Thinking - Inclusion of professional talks, seminars, and guest lectures by Startup Malaysia and other organizations, powered by Design Thinking principles.
4. Leadership - Collaborative case studies from the Engineering Council UK (ECUK) via the Education & Skills Strategy Board of IMechE-UK.
5. Data Science - Supported by software tools powered by SAS Institute Inc (USA).
6. Digital Business Transformation - Content related to business with analytics and artificial intelligence platforms driven by TIBCO, USA.
7. Marketing - Research content in consultation with the Marketing Research Society of Malaysia (MRSM).

In addition to the above:

The Malaysian Institute of Accountants (MIA) has endorsed APU DBA to enhance and progress existing business knowledge, gaining perspective of contemporary business issues, future trends, and complex problems that require analytical skills to solve.

Under a strategic collaboration with the Chartered Management Institute, UK, you have the exciting opportunity of enrolling for the exclusive APU-CMI Dual Certification By adding a separate CMI qualification to your APU qualification, you are really on the road to success to be truly recognised globally as a Professional Manager:
 

• CMI qualifications are highly regarded by employers and are an illustration that you can demonstrate the practical skills needed to perform in the workplace.
• CMI qualifications are linked to the QCF and European Qualification Framework, so you can be assured that the qualification you are taking is of the highest standard.

CMI Dual Accreditation

You have the exciting opportunity of enrolling for the APU-CMI Dual Certification by registering for a qualification through APU. By adding a CMI qualification to your University qualification you are really on the road to success.

• Dual qualifications - When you complete your studies you will have both your University qualification AND a CMI qualification.
• Theory into practice - CMI qualifications are highly regarded by employers as a testament that you can demonstrate the practical skills needed to perform in the workplace.
• International stamp of approval - CMI qualifications are linked to the QCF and European Qualification Framework, so you can be assured that the qualification you are taking is of the highest standard.

CMI is the Chartered Management Institute, dedicated to increasing the number of professionally qualified managers and leaders. CMI works with education providers to inspire students to unleash their potential and become skilled, confident and successful managers and leaders identified by their Chartered status.

Curriculum

The DBA programme places emphasis on collaboration, interpersonal relationship building, and applied experiential learning. Students complete 10 taught modules, delivered through a combination of online and face-to-face blended learning modes.

Pre-Requisite Modules (For non-business students: Duration: 2 months (Part-time))

• Managing People
• Understanding Customers
• Managerial Finance
• Business Environment & Strategic Planning

Modules

1. Strategic Management for Integrated Value Creation
2. Accounting and FinTech in Digital Transformation
3. Advanced Marketing Intelligence and Research
4. Research Methodology
5. Leadership and Organisational Science
6. Data Science and Business Analytics
7. Digital Thinking and Innovation Management
8. Quantitative Research OR Qualitative Research
9. Digital Business Transformation
10. Global Economic and Business Issues
11. Dissertation

The modules are assessed through flexible assessment methods with minimal examinations, catering to the needs of busy working professionals.

Entry Requirements

• Master’s degree in related fields, or its equivalent qualification as accepted by the Senate.
• Master’s degree in non-related fields as accepted by the Senate and with relevant working experience, subject to a rigorous internal assessment.
• Master’s degree in non-related fields as accepted by the Senate and without relevant working experience, subject to passing pre-requisite courses.

Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by the Malaysian Qualifications Agency (MQA).

ENGLISH REQUIREMENTS INTERNATIONAL STUDENTS:

• IELTS: 6.0

Career Prospects

• Management Analyst
• Business Consultant
• Business Research Analyst
• Market Research Analyst
• Entrepreneur
• Economist
• Professor
• Chief Marketing Officer (CM0)
• General Manager
• Analytics & Reporting Manager
• Decision Analytics Manager
• Management Consultant
• Chief Executive Officer (CEO)
• International Marketing Manager