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Course Overview

This APU Diploma in Events Management equips students with the operational, problem-solving and service skills needed for event planning and execution. With modules covering customer experience, logistics, sponsorship, public relations, digital marketing and entrepreneurship, students will graduate with the ability to manage and deliver events professionally. The course culminates in a 20-week internship and offers progression to APU's hospitality or tourism degrees.

Achievement

Dual Award with HTMi Switzerland

Curriculum

• Semester 1: Computer Applications, Business English Communication, Digital Thinking and Innovation, Event Essentials, Introduction to Hospitality and Tourism Industry
• Semester 2: Event Planning and Design, Events Logistics, Customer Service, Graphics Design for Events, Culture and Heritage
• Semester 3: Support Services for Events, Basic Quantitative Skills
• Semester 4: Event Sponsorship and Funding, Business Events Management
• Semester 5: Introduction to Accounting, Fundamentals of Entrepreneurship, Digital Marketing for Hospitality and Events Business, Public Relations for Hospitality and Events, Human Resource Management for Hospitality and Events
• Semester 6: Internship (20 weeks)

Entry Requirements

• Possess SPM with at least credit in three (3) subjects;
• 3 Credits (Grade C & above) in at least 3 subjects at IGCSE/O-Levels;
• 3 Credits (Grade B & above) in at least 3 subjects in UEC;
• Pass relevant Certificate Programme or its equivalent;

English Requirements

• IELTS : 4.0
• TOEFL IBT : 30-31
• Pearson (PTE) : 36
• MUET : Band 3

Career Prospects

Graduates can pursue careers as Event Planners, Event Coordinators, Conference Organisers, Public Relations Officers, or advance to degree studies in Hospitality and Tourism with specialisms in Events or Aviation Management.

Study Abroad Pathway

FURTHER STUDIES

Upon successful completion of this programme and fulfilment of requirements for credit transfer, you will be eligible to progress into Level 2 of the following degree programmes offered at APU.

• Bachelor of Science (Honours) in Hospitality and Tourism

• Bachelor of Arts (Honours) in Tourism Management
• Bachelor of Arts (Honours) in Tourism Management with a specialism in Hospitality