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Course Overview

This programme is specifically designed to provide students with a comprehensive understanding of business management with a special focus on business analytics. It integrates core business disciplines with advanced analytics, digital technologies, and soft skills necessary for effective managerial decision-making in a rapidly evolving digital economy.

Achievement

Eligible for APU-DMU Dual Degree Award and professional body exemptions (e.g., ACCA, CPA Australia, ICAEW, CTIM, CIMA CGMA) as applicable.

Curriculum

• Degree Level 1
  • Introduction to Management
  • Digital Thinking and Innovation
  • Quantitative Skills
  • Business and Communications Skills
  • Business Economics
  • People Management
  • Accounting Skills
  • Marketing
  • Business Law
  • Fundamentals of Entrepreneurship
• Degree Level 2
  • Internship: 16 Weeks of Industrial Training
• Degree Level 3
  • MQA Compulsory Subjects

Entry Requirements

• STPM: 2 Passes in STPM with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent.
• A-Level: 2 Passes (Grade A-D) in A-Level with a Pass in English and Mathematics at SPM/O-Level/IGCSE or its equivalent.
• UEC: 5 Grade B’s in UEC with a Pass in Mathematics and English.
• Matriculation/Foundation: Passed Foundation programme (minimum CGPA of 2.0).
• Entry to Level 2: Successful completion of the APU Diploma or studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree (subject to the approval of the APU Academic Board).

Career Prospects

Career options include: Business Development Manager, Business Consultant, Business Process Consultant, Business Systems Analyst, Business Research Analyst, Business Data Analyst, and Entrepreneur.