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Course Overview

The Bachelor of Events Management (Honours) programme prepares graduates who can be engaged as specialists in planning and executing a range of routine and complex events. You will acquire the essential knowledge and skills needed to develop yourself into a confident and creative individual capable of working in multidisciplinary event and meeting environment.

Curriculum

Year 1

• Understanding Hospitality, Tourism? & Leisure Management
• Introduction to Event Industry
• Introduction to MICE
• Personal Development Skills 1
• IT Application in the Service Environment
• MICE Venue and Facilities
• Creative Design for Events
• Personal Development Skills 2
• Marketing for the Service Industry
• Principles and Practices of Management
• Banquet and Convention Sales
• Accounting
• Personal Development Skills 3
• Microeconomics
• Integrated Marketing for Events

Year 2

• Mechanics of Event Planning
• Entertainment Management
• Event Project Management
• Special Event Management
• Event Risk, Health and Safety Management
• Revenue and Profit Management
• Strategic Management
• Service Quality Management
• Events Production and Operations
• Business Statistics
• Managing People in the Service Industry

Year 3

• Research Methods for the Service Industry
• Entrepreneurship
• Honours Seminar Series
• Law for Hospitality and Tourism
• Research Project
• Internship

Professional Work Placement Programme?

You will undergo a semester of comprehensive training that is specially designed to give you an intensive hands-on learning experience within a challenging work environment in the events industry.

Entry Requirements

STPM/Foundation/Diploma min CGPA 2.0, A-Levels min 2 principal passes, UEC min 5 B’s

Career Prospects

Event Manager

Entertainment Manager

Convention Sales Manager

Conference Organizer