色狼社区

Course Overview

This programme equips students with the requisite knowledge and develops skills and competencies in Marketing in a globalised and digitalised world.

Students will learn market research and analytics, e-marketing, marketing plans and strategies and customer relationship management in a challenging and socially networked environment.

Students will undergo internships where they will gain hands-on experience.

The Chartered Institute of Marketing (CIM) offers our students membership at a discounted fee.

Achievement

The Chartered Institute of Marketing (CIM) offers our students membership at a discounted fee.

Curriculum

• Year 1 (2 Semesters)
  • Economics
  • Principles of Accounting
  • Business Mathematics
  • Business English
  • Business Statistics
  • Principles of Management
  • Financial Accounting 1
  • Principles of Finance
  • Principles of Marketing
  • Business Law
• Year 2 (2 Semesters)
  • Entrepreneurship and Enterprise Management
  • Management Information System
  • Business Project Management
  • International Business
  • Marketing Management
  • Business Research Methods
  • Social Media Marketing
  • Customer Relationship Management
  • Marketing Communications
  • Service Management
• Year 3 (2 Semesters)
  • Strategic Management
  • Supply Chain Management
  • Marketing Research
  • Elective 1 (select ONE):
    • Business to Business Marketing
    • Consumer Behaviour
  • Elective 2 (select ONE):
    • Marketing Consultancy
    • Product Management
  • Undergraduate Project
  • Global Cross-Cultural Management
  • Ethics in Business
  • Retail Management
  • Elective (select ONE):
    • Risk Management
    • Organisational Development Management
  • Industrial Training

Entry Requirements

• STPM – Minimum 2Cs, (at least a pass in English and Mathematics in SPM)
• UEC – Minimum 5Bs (including Mathematics and English)
• GCE A-LEVEL – Minimum 2Ds (at least a pass in Mathematics)
• FOUNDATION / MATRICULATION – Pass with minimum CGPA 2.0
• DIPLOMA – Pass with minimum CGPA 2.0
• OTHER QUALIFICATIONS – Equivalent qualifications which are recognized by the Malaysian Qualifications Agency

Career Prospects

• Marketing
• Sales & Services
• Customer Relationship
• Retail
• Advertising
• Media Relations
• Public Relations

Study Abroad Pathway

Entry into our full-time/part-time Master of Business Administration (MBA) programme with special Alumni tuition fees.