色狼社区

Course Overview

This programme equips students with the relevant skills and in-depth knowledge required to keep up with the ever-changing demands of the media and communications industry. It covers a wide scope of media fundamentals, including public relations and communication, media planning and management as well as practical skills necessary to become an effective communicator.

Programme objectives include equipping students with communication skills, multimedia knowledge, and the ability to work globally while engaging in research and life-long learning.

Achievement

Entry into full-time/part-time Master in Business Administration (MBA) programme with special Alumni tuition fees.

Curriculum

• Year 1 (2 Semesters):
  • Public Speaking
  • Introduction To Mass Communication
  • Fundamentals of Public Relations
  • Journalism Studies
  • Communicative English
  • Mass Media and Society
  • Writing For Mass Communication 1
  • Interpersonal Communication
  • Integrated Marketing Communication
  • Creative and Critical Thinking
• Year 2 (2 Semesters):
  • Writing For Mass Communication 2
  • Approaches To Media And Culture
  • Photojournalism
  • Digital Storytelling and Production
  • Audience and Reception Studies
  • Mass Communication Theories
  • Mass Communication Research Methods
  • Principles of Translation
  • Public Opinion and Persuasion
  • Applied Organizational Communication
• Year 3 (2 Semesters):
  • Communication Law And Ethics
  • Media Planning
  • Asian Media
  • Crisis Management in Communication
  • Customer Relationship Management
  • Human Resource Management
  • Communication Technologies
  • Global Media And Communication
  • Mass Communication Project
  • Webpage Design
  • Desktop Publishing
  • Industrial Training

Entry Requirements

• STPM – Minimum 2Cs and 5 credits in SPM (including English)
• UEC – Minimum 5Bs (including English)
• GCE A-LEVEL – Minimum 2Es
• FOUNDATION / MATRICULATION – Pass with minimum CGPA 2.0
• DIPLOMA – Pass with minimum CGPA 2.0 in Diploma in Mass Communication / Diploma in Business Administration or its equivalent
• OTHER QUALIFICATIONS – Equivalent qualifications which are recognized by the Malaysian Qualifications Agency

Career Prospects

• Media
• Corporate Communications
• Advertising
• Public Relations
• Marketing
• Event Management
• Broadcasting
• Journalism

Study Abroad Pathway

Entry into our full-time/part-time Master in Business Administration (MBA) programme with special Alumni tuition fees.