色狼社区

Course Overview

This programme equips students with knowledge and relevant skills to undertake a broad range of mass media and communication roles. It also provides a firm foundation for students to advance their studies in the mass communication discipline at degree level. Students will undergo internships with media and communication companies.

The programme objectives include equipping students with knowledge in communication, multimedia, photography, journalism, advertising, marketing, and broadcasting, as well as developing communication, teamwork, leadership, entrepreneurial, and social skills.

Achievement

A fast track programme for SPM/O-Level holders. Upon successful completion, students gain entry into Year 2 of Honours Degree programmes in Mass Communication, Business Management, and Marketing.

Curriculum

• Year 1:
  • Introduction to Mass Communication
  • Public Relations 1
  • English
  • Introduction to Social Psychology
  • Principles of Advertising
  • Photography 1
  • Introduction to Business
  • Writing for Mass Media
  • Consumer Behaviour
  • Principles of Marketing
  • Computer Graphics
  • Photography 2
  • Media Management
  • English for Academic Studies
  • Business Communication
• Year 2:
  • Introduction to Broadcasting
  • Mass Media and Society
  • Public Relations 2
  • Journalism 1
  • Web Design and Development
  • Media and Marketing Communications
  • Journalism 2
  • Communication Laws
  • Speech Communication
  • Multimedia Technology
  • Mass Communication Project

Entry Requirements

• SPM – Minimum 3 credits (including English)
• UEC – Minimum 3Bs (including English)
• GCE O-LEVEL – Minimum 3 credits (including English)
• OTHER QUALIFICATIONS – Equivalent qualifications which are recognized by the Malaysian Qualifications Agency

Career Prospects

• Media
• Corporate Communications
• Advertising
• Public Relations
• Marketing
• Event Management
• Broadcasting
• Journalism

Study Abroad Pathway

A fast track programme for SPM/O-Level holders. Upon successful completion, they will gain entry into Year 2 of any of our Honours Degree programmes in Mass Communication, Business Management and Marketing.