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Course Overview

This dynamic Diploma in Marketing equips students with cutting-edge skills for the evolving marketing landscape. The programme covers strategic campaign development, consumer engagement techniques, and both traditional and digital marketing channels. Students will master brand management, market research, and omnichannel promotion strategies through a curriculum blending theory with practical applications.

Emphasis is placed on developing creative problem-solving abilities for real-world marketing challenges, including international market expansion and ethical marketing practices. The programme culminates in a 4-month industry placement for hands-on experience.

Curriculum

• Year 1 Foundations:
  • Principles of Marketing
  • Business Statistics & Mathematics
  • Micro/Macroeconomics
  • Digital Literacy (IT & E-Commerce)
• Year 2 Specializations:
  • Advertising & Sales Promotion
  • Consumer Behavior
  • International Marketing
  • Retail Management
  • Service Marketing
• Year 3:
  • 4-month Industrial Training
  • Electives: Digital Marketing/Social Media

Entry Requirements

• SPM: Min 3 credits
• UEC: Min Grade B in 3 subjects
• O-Level: Min Grade C in 3 subjects
• Certificate: Level 3 MQF qualification
• English Requirements:
  • IELTS: 5.0
  • TOEFL PBT: 550
  • MUET: Band 3

Career Prospects

Graduates can pursue roles such as:

• Digital Marketing Executive
• Advertising Account Planner
• Market Research Analyst
• Social Media Strategist
• Sales Development Representative
• Brand Management Assistant
• E-Commerce Specialist