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Course Overview

Diploma in Digital Creative Producing takes the art of storytelling into the realm of business and demystifies the creative process into practical skills of management and financing. With the creative industry expanding from movies into streaming platforms and beyond, more and more creative producers become in demand.

This programme centres on industry practice and approaches. Students will learn from practitioners and develop the skills necessary to become a visionary, risk taking and trendsetting creative producer.

Curriculum

Year 1

• Ideation
• Artistic Visualisation
• Creative Expression
• Storytelling Through The Lense
• Pitching & Fundraising
• Creative Proposal Writing
• Production Management
• Data Management
• Creative Economy
• Art History
• Literary Readings
• Introduction to Philosophy
• Pop Culture
• Creative Leadership
• Persuasive Media

Year 2

• Sound Appreciation
• Short Media Content
• Final Year Project
• Cultural Entrepreneurship
• Malaysian Creative Scene
• Industry Technical Standards
• History of Cinema
• Cinema and Sociology
• Social Media as Marketing Tools
• Industrial Training

University Subjects

• Basic Academic Writing
• Co-Curriculum
• Pengajian Malaysia / BM Komunikasi 1
• Family and Society in Malaysia

Entry Requirements

• Pass SPM/O-Level or its equivalent with a minimum of Grade C in at least three (3) subjects; OR
• Pass UEC with a minimum of Grade B in at least three (3) subjects ; OR
• Pass in STPM or its equivalent with a minimum of Grade C (GP 2.00) in at least one (1) subject; OR
• Pass in STAM with Grade Maqbul (Pass) OR
• Recognised Creative Multimedia Certificate or its equivalent; OR
• Recognised related Technical and Vocational Certificate or its equivalent with one (1) year relevant work experience or one (1) semester bridging programme; OR
• Pass SKM Level 3 or any qualifications equivalent to Certificate (Level 3, MQF) in a related field AND Pass SPM with a minimum of 1 Credit in any subject.

Career Prospects