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Bachelor of Business Administration (Hons)

(A10306) (R/340/6/0529)

Course Information

Mode: Onsite
Duration: 3 Yrs
Intakes:

April, July, September/October
Type: Full-time Study
Conducted in Malaysia: Yes
Level of Study: Bachelor's Degree Level
Faculty: Faculty of Business and Management
Awarding Country: Malaysia
Exam Body: Internal Degree, Malaysia
Fees: Refer to University / Refer to the University (international)
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Course Overview

Have you ever wondered how global brands like Apple, BMW and Nestle, to name a few, achieve billions in net worth and soaring sales? How did they survive the technological advancements, changes in people’s attitude and behaviour and most of all, the competitive markets? If you have, our Bachelor of Business Administration (Hons) programme will be the perfect choice for you.

The Bachelor of Business Administration (Hons) programme provides an in-depth understanding of how businesses organise their resources, formulate strategies, implement cutting edge business tactics and capture the market. It is a 3-year programme that includes 3 months of industrial training in leading global and local companies. Throughout the three years, students will gain substantial insight and exposure to the techniques, knowledge and competencies required to face ever-changing real world challenges.

Curriculum

General Studies Subjects

 

Local

  • Penghayatan Etika dan Peradaban
  • Philosophy and Current Issues
  • Communication Skills/ Bahasa Kebangsaan A
  • Media and Community
  • Community Service

 

International

  • Bahasa Melayu Komunikasi 2
  • Philosophy and Current Issues
  • Communication Skills
  • Media and Community
  • Community Service
University Courses

 

  • English for Academic Purposes
  • Devices, Networks & Applications
  • Disciplined Entrepreneurship
  • Design Thinking
  • Co-curriculum
Compulsory Courses

 

  • Principles of Management
  • Principles of Marketing
  • Consumer Behaviour
  • Microeconomics
  • Macroeconomics
  • Business Mathematics
  • Business Statistics
  • Introduction to Financial Accounting
  • Managerial Accounting
  • Business Ethics & Corporate Governance
  • Organisational Behaviour
  • Human Resource Management
  • Industrial Training
  • E-commerce
  • Managing Digital Business
  • Business Law
  • Introduction to Finance
Specialisation Courses

 

Management

  • Strategic Management
  • Change Management
  • International Business
  • Total Quality Management
  • Operations Management
  • Research Methods
  • Business Analysis & Decision Making

 

Elective Courses [select three (3)]

  • Project Report
  • Conference, Event Planning & Management
  • Digital Marketing
  • Training and Development

 

Human Resource Management

  • Human Resource Planning
  • Occupational Safety and Health
  • Training and Development
  • Industrial Relations
  • Compensation & Performance Management
  • Research Methods
  • Business Analysis & Decision Making

 

Elective Courses [select three (3)]

  • Project Report
  • Meeting, Incentive, Convention and Exhibitions (MICE)
  • Digital Marketing
  • Strategic Management

 

Marketing Management

  • Strategic Marketing
  • Marketing Communications
  • Product and Brand Management
  • Marketing of Services
  • Digital Marketing
  • Research Methods
  • Business Analysis & Decision Making

 

Elective Courses [select three (3)]

  • Project Report
  • Meeting, Incentive, Convention and Exhibitions (MICE)
  • Training and Development
  • Change Management

 

Entry Requirements

Sijil Tinggi Persekolahan Malaysia (STPM)Pass STPM with minimum CGPA of 2.00 or Grade C in any TWO (2) subjects and a pass in Mathematics and English at SPM level.
Sijil Tinggi Agama Malaysia (STAM)Pass STAM with minimum of Jayyid and a pass in Mathematics and English at SPM level.
Unified Examination Certificate (UEC)Pass UEC with Grade B in FIVE (5) subjects and pass Mathematics and English.
General Certificate of Education Advanced (A-Level)Pass A-Level with a minimum in TWO (2) subjects and a pass in Mathematics and English at O-Level.
Matriculation / FoundationPass with minimum CGPA of 2.00 out of 4.00.
Diploma / Advanced Diploma (Level 4 or 5, MQF)Pass with minimum CGPA of 2.00 out of 4.00.
Other QualificationsOther equivalent qualifications recognised by MOHE.
English Proficiency for International Students

IELTS : 5.5

 

OR

Malaysian University English Test (MUET) : Band 3

  • All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.

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