Course Information

Mode: Onsite

Duration: 3 Yrs

Type: Full-time Study

Conducted in Malaysia: Yes

Level of Study: Bachelor's Degree Level

Field of Study: Hospitality & Tourism

Faculty: Faculty of Hospitality, Food & Leisure Management: School of Hospitality, Tourism & Events

Awarding Country: Malaysia

Exam Body: Dual Award by Taylor's University & University of Toulouse, France

Fees: 99,900 / course / USD 33,391 / course (international)

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Course Overview

The Bachelor of International Tourism Management programme is designed to produce professionals in the field of event management who can take their place as leaders in the global event and recreation industries.

Students will be equipped with functional and managerial skills, as well as knowledge in business, communication, culture and arts, events and tourism studies. The curriculum has been strengthened with international and local content preparing graduates to work in different parts of the world.

Curriculum

PROGRAMME STRUCTURE

YEAR 1

Semester 1

Business of Tourism & Hospitality
English for Hospitality & Tourism
Special Interest Tourism
Travel Geography
Tour & Travel Operations l
Introduction to Events & Meetings
History, Arts & Culture

Semester 2

Principles of Accounting
Business Communication
Destination Knowledge & Analysis
Tour & Travel Operations II
Design for Events
Principles of Marketing
MPU (U1) - Module 1*

YEAR 2

Semester 3

Quantitative Methods
Sales & Customer Relations Management
Entertainment Management
Events Operations
Elective I
MPU (U1) - Module 2*

Semester 4

Tourism & Hospitality Law
Research Methodology
Basic French I
Convention & Banquet Sales
Events Project Management
Exhibition Management
MPU (U2)*

Internship I
March intake is after Semester 4
August intake is after Semester 3

YEAR 3

Semester 5

Hospitality & Human Resources Management
Financial Management
Intermediate French II
Special Events & Festivals
Live Event Project
Integrated Marketing Communications
MPU (U3)*

Semester 6

Intercultural Management
Dissertation
Revenue Management
Contemporary Issues in Tourism & Events
Event Risk Management
Tourism Economics
Elective II
MPU (U4)*

Internship II

Electives

Digital Media for Tourism
Service Quality Management
Socio-Anthropology of Tourism
Holistic Approach to Health & Wellness
Tour & Travel Operations Management I

NOTE:
* The Ministry of Education (MOE) requires all students to take Mata Pelajaran Umum (MPU) (i.e. General Studies) which is categorised under U1, U2, U3 and U4 within the duration of their studies. U1 modules are prescribed by MOE whereas U2, U3 and U4 modules are from a list of University Core Modules (UCM) prescribed as per the Programme Guide.

Entry Requirements

STPM/A Levels/Equivalent

Career Prospects

Convention Centre Manager
Convention / Events Planner
Convention Services Manager
Entertainment Manager
Entrepreneur
Events Manager
Exhibition Manager
Gaming Manager
Incentive Organiser
Professional Conference Organiser (PCO)
Sporting Event Organiser
Theme Park Manager

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.

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Bachelor of International Tourism Management (Hons) (Events Management)