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Course Overview

The marketplace is dynamic and challenging. A marketer must possess a strategic mindset to navigate these challenges and develop unique selling propositions for the company's products and services. This programme cultivates graduates with a comprehensive understanding of marketing within an organisation and the broader business landscape. Graduates will develop a strong analytical and strategic mindset, mastering essential skills to analyse, plan, implement and control strategic marketing initiatives.

* This programme received a 100% graduate employability score in the Ministry of Higher Education’s Graduate Employability 2022. (Source: )

Curriculum

Year 1

• Fundamentals of Marketing
• Fundamentals of Management
• Business Accounting
• Microeconomics
• Organisational Behaviour
• Business Information System
• Business Communication
• Macroeconomics
• Introduction to Digital Marketing
• Statistics and its Applications
• Co-Operative Placement 1

Electives (Choose one)

• Sustainability in Business
• Introduction to Branding

Year 2

• Consumer Behaviour
• Marketing Analytic
• Marketing Processes
• Managing People
• Entrepreneurship
• Financial Management
• Business Research Method
• Internet and SEO Marketing
• Sales Management
• Operations Management
• Management Ethics
• Co-Operative Placement 2

Year 3

• Social Media Marketing
• Strategic Marketing
• Integrated Marketing Communications
• Marketing Research Project A
• Marketing Research Project B
• Services Marketing
• Retail Brand Management
• International Sustainable Marketing
• Current Issues in Marketing
• Strategic Management
• Co-Operative Placement 3

General Courses (MPU) are compulsory for all students.

U1

For Malaysian students:

1. Appreciation of Ethics and Civilisations
   (Penghayatan Etika dan Peradaban)

For foreign students:

1. Communication in Bahasa Melayu 3
   (Bahasa Melayu Komunikasi 3)

Local and international students:

1. University Life
2. Integrity and anti-corruption
3. Extracurricular learning experience 1
4. Extracurricular learning experience 2
5. Extracurricular learning experience 3
6. Philosophy and Contemporary Issues

All information is correct at the time of upload and UCSI University reserves the right to make amendments without prior notice.

Entry Requirements

UCSI Foundation year

Pass, with a minimum CGPA of 2.0

STPM

Minimum 2 principals (C) (CGPA 2.0) in 2 subjects and pass in Mathematics and English at SPM Level

?A-Level

Minimum 2 principals (D)

?UEC

Minimum 5 credits (B6) and pass (C8) in Mathematics and English

?National Matriculation

Minimum CGPA of 2.0

International Baccalaureate (IB)

Minimum score of 26 points in 6 subjects

Canadian Pre-U

Minimum average of 60% in 6 subjects

AUSMAT/HSC/ SACE/TEE/WACE

ATAR score 60% OR minimum 60% average in 5 subjects

Other qualifications deemed equivalent to STPM/A-Level by Malaysian Qualifications Agency

Minimum overall average of 60%

Diploma (business-related)

Minimum CGPA of 2.0

Other equivalent qualifications

To be reviewed by the faculty on a case-to-case basis

Note (Source: Surat Pekeliling MQA Bil 2/2016) :
The terms of passing in Mathematics and English at SPM level for the candidate with STPM or STAM qualification can be exempted if the candidate obtained Mathematics and English and its achievement is equivalent or higher than the required pass of the aforesaid courses at the SPM level.
 

ENTRY REQUIREMENTS FOR FOUNDATION YEAR

Academic Requirements

SPM

Pass SPM with minimum 5 credits

O-Level

Minimum 5 credits (C)

UEC

Pass UEC with minimum 3 credits (B6)

Other qualifications deemed equivalent to STPM/A-Level by Malaysian Qualifications Agency

Minimum overall average of 50%

Other qualifications deemed equivalent to SPM/O-Level by Malaysian Qualifications Agency

Minimum overall average of 60%

Note:

The requirement to pass Mathematics and English at SPM level in the first and second items can be waived should the qualifications contain Mathematics and English subjects with equivalent/higher achievement.

English Language Requirements

For Local Students

MUET

Band 3

SPM English Language

Grade B+

SPM English Language 1119/O-Level/IGCSE

Grade C

UEC English Language

Grade A2

IELTS

Band 5.5

TOEFL iBT

46

• If English language requirements are not met, applicants will be required to take the Basic English and English Foundation for in-sessional academic enhancement concurrently with the programme.

For International Students

Cambridge English Qualifications and Tests
(i. B1 Preliminary, B2 First, C1 Advanced C2 Proficiency )

160

Cambridge English Qualifications and Tests
(ii. Linguiskill Online)

160

Cambridge English Qualifications and Tests
(iii. Occupational English Test (OET)(Conventional/Online))

200

TOEFL IBT

46

Pearson Test of English

51

IELTS

5.5

MUET

Band 4

TOEFL Essentials (Online)

8

• International applicants who do not meet the respective academic programme’s English Language Requirements will need to improve their proficiency by enrolling into the English for Tertiary Education programme (R/KJP/00920-00929).
• Placement into the various levels of the English for Tertiary Education programme depends on the English Language qualification students have at the point of admission and/or the outcome of the English Placement Test.
• The applicants who have met the respective academic programme’s English Language Requirement may be advised by Faculty to improve their proficiency by undertaking additional English proficiency courses.

Career Prospects

Our graduates have a wide range of career choices such as those listed below:

• Marketing Manager
• Corporate Branding Consultant
• Business Development Manager
• Sales Manager
• Retail Manager
• Advertising & Promotion Manager
• Consultant
• Public Relations Consultant