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Course Overview

This is the only degree in Malaysia to merge the best of both the branding and advertising fields. Designed for aspiring brand builders, the programme combines the strategic aspects of marketing with the creative aspects of advertising. If you are searching for a programme that equips you with the skills to plan and execute game-changing strategies, the flexibility to adapt to changing dynamics and the attitude to go the distance, you have found it.

 

• A unique degree offered only by UCSI in Malaysia
• Double major concentration on two most important areas of marketing
• 70% of the department staff are PhD holders

* This programme received a 100% graduate employability score in the Ministry of Higher Education’s Graduate Employability 2022. (Source: )

Assessment

The assessment includes a comprehensive evaluation through examinations, projects, assignments, and a dissertation in the final year.

Duration and Mode of Study

The minimum duration of study to complete this degree programme is nine (9) semesters. This duration depends on the number of modules undertaken per semester and whether the students pass the modules.

Curriculum

Year 1

• Fundamentals of Advertising
• Introduction to Digital Marketing
• Introduction to Branding
• Statistics and its Applications
• Microeconomics
• Macroeconomics
• Business Information System
• Organisational Behaviour
• Fundamentals of Marketing
• Co-Operative Placement 1

Elective 1 (Choose one)

• Visual Communication
• Sustainability in Business

Year 2

• Fundamentals of Management
• Managing People
• Business Accounting
• Marketing Processes
• Consumer Behaviour
• Sales Management
• Financial Management
• Writing for Mass Communication
• Business Research Methods
• Management Ethics
• Internet and SEO Marketing
• Co-operative Placement 2

Year 3

• Social Media Marketing
• Strategic Advertising Management
• Advertising Media Planning
• Strategic Management
• Operations Management
• Final Year Project A
• Strategic Brand Management
• Retail Brand Management
• Services Marketing
• Entrepreneurship
• Final Year Project B
• Co-Operative Placement 3

General Courses (MPU) are compulsory for all students.

U1

For Malaysian students:

1. Appreciation of Ethics and Civilisations
   (Penghayatan Etika dan Peradaban)

For foreign students:

1. Communication in Bahasa Melayu 3
   (Bahasa Melayu Komunikasi 3)

Local and international students:

1. University Life
2. Integrity and anti-corruption
3. Extracurricular learning experience 1
4. Extracurricular learning experience 2
5. Extracurricular learning experience 3
6. Philosophy and Contemporary Issues

Entry Requirements

Academic Requirements

?UCSI Foundation year

Pass, with a minimum CGPA of 2.0.

STPM

Minimum 2 principals (C) (CGPA 2.0) in 2 subjects and pass in Mathematics and English at SPM level

?A-Level

Minimum 2 principals (D) in TWO subjects

?UEC

Minimum 5 credits (B6) and pass (C8) in Mathematics and English

?National Matriculation

Minimum CGPA of 2.0

?International Baccalaureate (IB)

Minimum score of 26 points in 6 subjects

Canadian Pre-U

Minimum average of 60% in 6 subjects

AUSMAT/HSC/ SACE/TEE/WACE

ATAR score 60% OR minimum 60% average in 5 subjects

Other qualifications deemed equivalent to STPM / A-Level by Malaysian Qualifications Agency

Minimum overall average of 60%

Diploma

Minimum CGPA of 2.0

Other equivalent qualifications

To be reviewed by the faculty on a case-to-case basis

ENTRY REQUIREMENTS FOR FOUNDATION YEAR

SPM

Pass SPM with minimum 5 credits

O-Level

Minimum 5 credits (C)

UEC

Pass UEC with minimum 3 credits (B6)

Other qualifications deemed equivalent to STPM / A-Level by Malaysian Qualifications Agency

Minimum average of 50% (inclusive of Chemistry, Biology and Mathematics/Physics)

Other qualifications deemed equivalent to SPM/O-Level by Malaysian Qualifications Agency

Minimum average of 60% (inclusive of Chemistry, Biology and Mathematics/Physics)

Note:

The requirement to pass Mathematics and English at SPM level in the first and second items can be waived should the qualifications contain Mathematics and English subjects with equivalent/higher achievement.

English Language Requirements

For Local Students

MUET

Band 3

SPM English Language

Grade B+

SPM English Language 1119/O-Level/IGCSE

Grade C

UEC English Language

Grade A2

IELTS

Band 5.5

TOEFL iBT

46

• Applicants who have an academic qualification from a higher learning institution which uses English Language as a medium of instruction can be granted an exemption from the University English requirements and MQA requirement.

For International Students

Cambridge English Qualifications and Tests
(i. B1 Preliminary, B2 First, C1 Advanced C2 Proficiency )

160

Cambridge English Qualifications and Testsbr/>(ii. Linguiskill Online)

160

Cambridge English Qualifications and Testsbr/>(iii. Occupational English Test (OET)(Conventional/Online)

200

TOEFL IBT

46

Pearson Test of English

51

IELTS

5.5

MUET

Band 4

TOEFL Essentials (Online)

8

• International applicants who do not meet the respective academic programme’s English Language Requirements will need to improve their proficiency by enrolling into the English for Tertiary Education programme (R/KJP/00920-00929).
• Placement into the various levels of the English for Tertiary Education programme depends on the English Language qualification students have at the point of admission and/or the outcome of the English Placement Test.
• The applicants who have met the respective academic programme’s English Language Requirement may be advised by Faculty to improve their proficiency by undertaking additional English proficiency courses.

Career Prospects

Areas of graduate employment include:

• Brand Executive
• Brand Management
• Product Management
• Account Management
• Channel Management
• Channel Development
• Advertising Executive
• Advertising Manager
• Event Planner
• Event Manager
• Campaign Development Executive
• Media Executive
• Media Planner
• Academician
• Entrepreneur