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Marketing specialization is a program offered to provide students with a comprehensive understanding of the basic marketing concepts and their role in managing the operations of an organization. Students’ will apply their understanding of the basic comprehensive marketing skills and will be assessed through case studies and other interactive assignments. The use of techniques and information technology to help graduates to make decisions in qualitative and quantitative fields are encouraged. The main focus shall be the preparation of courses in marketing skills such as promotion, distribution, product development, pricing, customer relationship management and others.
The minimum requirements for entry into most undergraduate programmes are as follows:
Good pass in the Sijil Peperiksaan Malaysia (SPM) with a credits in Bahasa Melayu/Bahasa Malaysia subject or a credits in Bahasa Melayu/Bahasa Malaysia July Paper and a pass in Sejarah subject (for SPM 2013 and above) in Sijil Pelajaran Malaysia (SPM)
OR
A good pass in Sijil Matrikulasi KPM/Asasi Sains UM/ Asasi UiTM with a minimum
OR
A recognised Diploma in relevant fields
1. Entry requirements into professional courses such as Medicine and Engineering are generally much higher. In addition there are also specific requirements for entry into certain programmes. Further details can be obtained from the relevant faculties.
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