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Course Overview

The Bachelor of Science (Hons) Business and Marketing programme offered at AIMST University is a 3 ? year programme. The pro-gramme is designed to take a broad ap-proach to develop your knowledge and skills in ways that enable you to think strategically about the growth of your organization and develop effective marketing practices that make and shape the markets in which you want to have impact. This degree focuses on the marketing functions of an organization. Students are trained to become marketing professionals through case analysis, brainstorming sessions, practical projects and industrial training. The marketing profession provides a wide range of job opportunities for its graduate in hotel industry, manufacturing, banking, consultancy, research firm, education industry and more.

The Bachelor of Science (Hons) Business & Marketing degree programme helps students to prepare for their future career in marketing in a multitude of dynamic industry contexts by providing them with theoretical grounding in the discipline and research, analytical, reporting, presentation skills and marketing abilities.

Curriculum

Year 1

• Introduction to Business Economics
• Principles of Management
• Elements of Accounting
• Foundation of Marketing
• Essentials of Business Communications
• Principles of Finance
• Organizational Behavior
• Business Statistics

Year 2

• Business Ethics
• Consumer Behavior
• Marketing Planning and Management Business Law
• International Business
• Operations Management
• Promotional Strategy
• Business Research Methods
• Retail Management

Year 3

• Strategic Management
• Knowledge Management
• Marketing Research
• Entrepreneurship
• Human Resource Management
• Digital Marketing
• Managerial Economics
• Sales Management
• International Marketing
• Customer Relationship Management
• Marketing Communications
• Financial Service Marketing
• Total Quality Management
• Industrial Training

Year 4

• Management Information Systems
• Service Marketing and Management
• Project / Seminar in Marketing

Entry Requirements

STPM / A level: Pass with CGPA ≥ 2.0 Or Grade C in 2 subjects. Pass English at SPM Level

AIMST Foundation /Other Foundation / Government Matriculation / Diploma: A Pass with CGPA ≥ 2.0

STAM: Pass with minimum grade of Jayyid and pass SPM with credit in Mathematics and pass in English

UEC: Full pass in 5 subjects with grade B

International students are required to achieve a minimum score of 5.5 for IELTS or its equivalent.

Students in a-three-and half year duration period, 7 semesters full - time course will be assessed through a combination of summative and formative assessment which comprises written examinations, practical report, presentations, assignments, industrial training, and research projects.

Career Prospects

• Marketing Officer / Executive
• Customer Service Executive / Consultant
• Telemarketing Officer
• Public Relations Officer / Executive
• Sales Coordinator
• Advertising Manager
• Brand/Product Manager
• Marketing Specialist
• Marketing Communication Executive
• Demand Planning Executive
• Events Marketing and Planning Executive
• Content Creations Developer
• Creative Marketing Executive