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Course Overview

The Diploma in Digital Marketing equips students with essential knowledge and practical skills to excel in digital marketing. Covering topics like marketing fundamentals, digital tools, content creation, SEO, SEM, and data analytics, the program combines interactive lectures, practical workshops, and real-world projects to ensure students are industry ready. Graduates are prepared for roles like Digital Marketing Specialist and Social Media Manager with a strong foundation in theory and practice.

Curriculum

• Year 1:
  • Introduction to Digital Entrepreneurship
  • Fundamentals of Management
  • Fundamentals of Information Technology
  • Fundamentals of Marketing
  • English for Business Purposes
  • Philosophy and Current Issues / Bahasa Melayu Komunikasi 1
  • Introduction to Digital Marketing
  • Creative Thinking in Digital Entrepreneurship
  • Fundamentals of Business
  • Business Communications
  • Consumer Behaviour
  • E-Commerce
  • Microeconomics
  • Business Law
  • Bahasa Kebangsaan A / Entrepreneurship Skills
• Year 2:
  • Social Media Marketing
  • Human Resource Management
  • Business Ethics
  • Business Statistics
  • Organisation Behaviour
  • Integrity And Anti-Corruption
  • Digital Marketing Strategy
  • Marketing Management
  • Principles of Operations Management
  • Macroeconomics
  • Privatisation in Malaysia
  • Financial Management for Digital Business
  • Multimedia and Web Technology
  • Business Plan

Entry Requirements

• SPM/O-Levels: Pass SPM or equivalent with 3 credits in any subjects.
• STPM/A-Level: Pass STPM with minimum GPA 2.00 (Grade C) in any 1 Subject.
• STAM: Pass STAM with at least Grade Maqbul (Pass).
• Certificate: Pass in relevant Certificate with at least minimum of CGPA 2.00.
• SKM: Pass with Level 3 in related field.
• Others: Other equivalent qualification approved by the government of Malaysia.

English Requirements

• International Students: IELTS 5.0, TOEFL iBT 40, Pearson (PTE) 47, MUET Band 3.5.

Career Prospects

Graduates can pursue:

• Digital Marketing Specialist
• Social Media Manager
• Content Marketing Strategist
• SEO/SEM Specialist
• Email Marketing Coordinator
• Digital Advertising Analyst
• Web Analytics Expert
• Online Community Manager
• Digital Campaign Manager