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Course Overview

By studying for a degree in Marketing, you will develop skills and knowledge of the key strategic and operational aspects of marketing, and you will gain an awareness of the external marketing environment.

Strategic and operational aspects of marketing include the formulation of marketing strategies, managing the marketing function and its positioning relative to other key business functions, advertising and branding, customer relations management, application of information technology, and e-marketing.

The external marketing environment encompasses consumer behaviour and customer psychology, marketing communication, public relations and marketing research. This course programme also provides coverage across the broader range of business and management subjects, developing knowledge and understanding of organisations, their management and the changing external environment.

Curriculum

Entry Requirements

International students are required to achieve a minimum score of 6.0 (5.5) for International English Language Testing System (IELTS) or its equivalent.

Note: The condition of pass in Mathematics and English at SPM for candidates in category 1 and 2 can be exempted if the said qualification contains Mathematics and English subjects and the results are equivalent / higher than the pass requirements at SPM.

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Career Prospects

• Marketing or Sales Managers
• Market Research Analysts
• Advertising and Promotions Manager
• Advertising Account Executive
• Media Buyer
• Media Planner
• Social Media Manager?