色狼社区

Course Overview

In a market survived by a highly informed and ethic-literate market society, any crowd-pleasing rhetorical stunts by profit or non-profit, private or public organisations are no longer welcome. In order to remain relevant, all eyes of these organisations are on the professionals who understand and are able to lead corporate communication efforts effectively.

There is also the constant battle among the organisations to win professionals who possess a unique set of corporate communication skills. If you aspire to spread your wings and advance your career in the field of corporate communications, then this programme is for you.

Tailored for professionals and working adults, the Master of Arts in Corporate Communication is a 42-credit programme that can be completed in one and a half (full-time) to three (part-time) years. This programme welcomes graduates with backgrounds from different disciplines such as Law, Economics, Political Science, Sociology, Psychology, Business, History, as well as Communication, Journalism, Advertising and Marketing. It will help prepare both aspiring and practising corporate communication and other professionals to plan, implement, and assess corporate communication goals and strategies.

Curriculum

• Research Methods (Quantitative)
• Corporate Communication
• Research Methods (Qualitative)
• Crisis Communication
• Digital Strategy for Corporate Communication
• Communication Theory
• Corporate Media Relations
• Corporate Affairs and Government Relations
• Issues in Public Communication Campaign
• Research Project

Elective Courses (select 3 only)

• Corporate Branding
• Leadership Communication
• Reputation Management
• Organisational Communication

Entry Requirements

• Bachelor’s Degree – min. CGPA of 2.50
• Bachelor’s Degree – min. of 5 years working experience in a relevant field)
• TOEFL – score of 600 OR its equivalent (International students)
• IELTS – score of 6.0 OR its equivalent (International students)

Career Prospects

Upon completion of this programme, students can achieve managerial positions in :

• Branding
• Marketing Communication
• Public Relations
• Reputation Management
• Internal and External Communication
• Media Management