Course Information

Mode: Onsite

Duration: 3 Yrs

Type: Full-time Study

Conducted in Malaysia: Yes

Level of Study: Bachelor's Degree Level

Field of Study: Business Management & Administration

Faculty: Faculty of Business and Law: Taylor's Business School

Awarding Country: Malaysia

Exam Body: Dual Award by Taylor's University & University of The West of England, Bristol, UK

Fees: 99,900 / course / USD 33,391 / course (international)

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Course Overview

This bachelor degree programme is designed to equip students with in-depth understanding of core concepts, practices and techniques of conducting business across the world, with a strong focus on marketing functions in organisations with international operations.

In addition to a solid grounding in business, this programme focuses on the development and delivery of an international business & marketing plan. This includes the ability to understand customers’ needs and ensure customers’ satisfaction, making it a key element to the success of any business.

Ultimately, this programme will groom graduates with an innovative mindset who see dynamic business environments as opportunities, and are trained to make strategic marketing decisions in such environments.

Curriculum

PROGRAMME STRUCTURE

YEAR 1

Semester 1

Business Communication
Introduction to Accounting
Introduction to Management
Microeconomics
Quantitative Methods for Business

Semester 2

Introduction to Finance
Macroeconomics
Organisational Behavior
Principles of Marketing
MPU (U2)*
MPU (U3)*

YEAR 2

Semester 3

Consumer Behavior
Introduction to International Business
Management Accounting
MPU (U1) - Module 1*
MPU (U1) - Module 2*
MPU (U4)*

Semester 4

Business Law
Business to Business Marketing
Export Practices & Management
Research Methods
Supply Chain Management

YEAR 3

Semester 5 (Short Semester)
Internship

Semester 6

Business Ethics & Values
Services Marketing
Transnational Management
Project

Semester 7

Cross Cultural Management
International Business Issues & Policies
Strategic Management
Elective I
Elective II

Electives

Brand Management
Doing Business in Asia
Integrated Marketing Communications
International Economic Theory & Policy
International Finance
International Human Resource Management
International Marketing
International Trade & Multinational Business
Market Analysis & Decision Making
Retail Marketing

NOTE:
* The Ministry of Education (MOE) requires all students to take Mata Pelajaran Umum (MPU) (i.e. General Studies) which is categorised under U1, U2, U3 and U4 within the duration of their studies. U1 modules are prescribed by MOE whereas U2, U3 and U4 modules are from a list of University Core Modules (UCM) prescribed as per the Programme Guide.

Entry Requirements

STPM/A Levels/Equivalent

Career Prospects

Brand Manager
Business Consultant
Customer Service Manager
Entrepreneur
Foreign Trade Consultant
Import & Export Manager
International Trader
Marketing Communication Manager
Product Manager
Sales Manager

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.

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Bachelor of Business (Hons) International Business & Marketing