Course Information

Mode: Onsite

Duration: 3 Yrs

Type: Full-time Study

Conducted in Malaysia: Yes

Level of Study: Bachelor's Degree Level

Field of Study: Communication & Broadcasting

Faculty: Faculty of Arts & Social Sciences: School of Media and Communication

Awarding Country: Malaysia

Exam Body: Dual Award by Taylor's University & University of the West of England, UK

Fees: 93,000 / course / USD 31,420 / course (international)

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Course Overview

This programme is designed to expose students to the technical and practical aspects of broadcasting, enabling them to develop in-depth knowledge in production.

Students are encouraged to explore, present and express their talent in creative work across a broad spectrum of broadcasting areas, including script writing, multimedia creation, video shooting and editing, audio recording, directing and producing programmes to inform, entertain or shape society at large.

Through this programme, students are provided with a balanced education in theories and production skills, enabling them to develop technical knowledge as well as hands on skills in the industry.

Curriculum

PROGRAMME STRUCTURE

YEAR 1

Semester 1

Introduction to Mass Communication
Visual Communication
Critical & Creative Thinking
Communication Theory
MPU (U1A)*

Semester 2

Innovative Media
Media Writing
Intercultural Communication
Communication Research Fundamentals
MPU (U1B)*

Short Semester

Elective l
MPU (U2)*
MPU (U3)*

YEAR 2

Semester 3

Audience Studies
Broadcasting Principles
Writing for Broadcast
Minor I
Minor II

Semester 4

Interactive Media
Radio & TV Production
Minor III
Minor IV
Minor V

Short Semester

Broadcast Performance
Elective II
MPU (U4)*

YEAR 3

Semester 5

Media Law & Ethics
Advance TV Production
Digital Storytelling & Production
Professional Media Workshop
Minor VI

Semester 6
Internship

Electives
Short Semester (Elective I)

Introduction to Management
Performing Arts
Illustration & Visual Narrative

Short Semester (Elective II)

Entrepreneurship
Photography
Film Studies
Mobile Applications Development

Minor
Public Relations

Public Relations Principles
Promotional Writing
Publicity & Media Relations
Crisis Management
Organisational Communication
Financial PR

Advertising

Advertising Principles
Creative Copywriting
Advertising Design & Execution
Consumer Behavior
Brand Management
Media Strategy

Journalism

Social Psychology for Communication
Photo Journalism
Print News Reporting
Creative Writing
Reporting for New Media
Newspaper & Magazine Production

Electives:
Students are required to choose any 2 Electives according to the modules offered in that particular semester.

Minors:
Students are required to complete the 6 modules within the same minor.

NOTE:
* The Ministry of Education (MOE) requires all students to take Mata Pelajaran Umum (MPU) (i.e. General Studies) which is categorised under U1, U2, U3 and U4 within the duration of their studies. U1 modules are prescribed by MOE whereas U2, U3 and U4 modules are from a list of University Core Modules (UCM) prescribed as per the Programme Guide.

Entry Requirements

STPM/A Levels/Equivalent

Career Prospects

Audio Specialist
News Anchorman
Radio Announcer
Radio Director
Radio Producer
Script Writer
TV Director
TV Host
TV Producer
Visual Specialist

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.

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Bachelor of Mass Communication (Hons) (Broadcasting)